How to Blog With Content Curation

So here’s how to blog with content curation.

Creating original content can be time consuming and difficult, and depending on the type of site you are running, doing it in a certain capacity or volume may actually be unnecessary.

That’s where content curation comes into play.

As a content curator

You don’t have to be a “go-to expert”…

You just act as a content aggregator, bringing together the best, most relevant, or interesting content for your followers.

content curation

So, what exactly is content curating?

Content curation is the process of finding, organizing, contextualizing, and sharing relevant, high quality content with your audience.

In the context of content marketing

Curation should be done with the objective of collecting and sharing content that will ultimately advance your business, whether that means generating leads, expanding your audience, or becoming a thought leader.

Content curation is an undeniable result of the Internet age in which we live.

Because information is constantly being shared across multiple online platforms.

Content curation can actually be a highly successful practice for many businesses that don’t have the experience, skills, or resources to create their own original content.

Being a curator alleviates you from the responsibility of having to constantly produce your own original content, and instead, enables you to share only the best digital content with your followers.

content curator

As a content curator, you can use other blogger’s content to spark conversation and engagement amongst your fans.

The question then becomes…

How do you decide whether to be a content creator or…

  1. Building Relationships

Content marketing campaigns should always be focused on building relationships, be it with other bloggers, potential customers, or regular readers, and content curation is no different.

Content curation can help you enhance your relationships with the press or blogging partners, as you are helping them spread their content to a larger audience.

This kind of relationship can help get your blog or website noticed by larger publications, or at the very least encourage those sites to share your original content in the future.

Think of it as a “you scratch my back, I’ll scratch yours” arrangement where you can both benefit from collaborating and sharing each other’s work.

  1. Become an Information Destination

Curating quality content can be an incredibly effective way to generate loads of traffic for your blog or website.

Being a destination site for niche content can help you establish a reputation as a great resource in your field, and even help you become a thought leader in your vertical.

And, if you take the extra step to add your own short commentary, you can help improve your SEO.

This can lead to more traffic from organic search and help you achieve your overall business objectives.

It’s important to understand that people at all levels read blogs and use social media on a daily basis, so becoming an information destination where people find their daily content is a powerful role to take on.

  1. Do Less Work and Have More Impact

Another advantage of content curation is that it requires less time and fewer resources, but it can have an equal, if not more significant, impact on your audience than creating your own original content.


Because content curation allows you to handpick the most relevant, interesting, and familiar pieces of content and share them with your audience.

This allows you to share things that are valuable and/or trending, and are more likely to generate clicks and traffic.

Why would you spend a bunch of time and money creating your own content when you could get better results sharing others’ content?

As long as you spend the time to find and share content that is relevant and high quality, content curation can be successful at saving your money and generating more traffic.


Curating content enables you to highlight the best stuff from around the web while also providing a number of other benefits to your website in terms of SEO, traffic, and engagement.

However, in order to reap the rewards that can come with content curation, you have to do it right and you have to do it well.

Search engine guidelines, ethics, and the interests of your audience will all factor into what “quality content curation” means for your brand, and it’s vitally important to understand the effect of these different factors.

The ultimate goal of your content curation strategy should be to provide your audience with interesting and valuable content that will serve your overall business objectives.

Here are some tips for curating content:

  1. Curate to Your Blog

Your blog is the ideal place to start curating content.

It’s the perfect platform for you to aggregate the best content from around the Internet and post it under your brand name.

The key, however, is to find and share content that is targeted and specific to your audience and serves your overarching business objectives.

Try to narrow the focus of your content or subject matter.

This will help make your work easier to manage and also help you establish laser-focused expertise on a particular topic.

Moreover, sharing narrowly focused content will make it easier for people and search engines to find your site, which should translate to a higher search ranking and more traffic.

You want search engines to perceive your site as a thought leader and an expert in your field.

By curating a lot of hyper-specific content will help them pinpoint you as the most relevant resource for your vertical, and ultimately, send you more traffic.

  1. Collect Content That Teaches

People search the Internet for quick answers to their questions and/or easy solutions to their problems.

So curating content that teaches them how to do things or provides them with helpful information is one of the best ways to approach content curation.

Find “how to” articles or content that offer tips for accomplishing certain tasks that your audience is interested in and share them on your various channels.

  1. Curate User-Generated Content

One of the easiest and most effective ways to get your audience more involved with your brand or website is through the use of user-generated content.

If you have engaged users that are sharing questions or information on your blog or social channels, you can curate their contributions into a post.

This is a great opportunity to interact with your fans while also helping you create quick and easy content.

One great way to assemble some interesting user-generated content is to brainstorm a topic that your followers would be interested in and ask for their opinions or reactions via the comments section on your blog, in a Tweet, or on a Facebook status.

Once you have had some responses trickle in you can gather some of the most interesting ones, curate them into a post, and share the results with your fans.

This type of content is a great way to involve your followers in your brand and not have to devote too much time, energy, or resources to creating original content.

  1. Curate a 360-degree Perspective

One of the biggest advantages of being a content curator is that you get to use other people’s content to tell a balanced and unbiased story.

You aren’t limited to any one viewpoint, opinion, or perspective, and you can be somewhat ambiguous when it comes to sharing your own personal viewpoints.

This often works best when there is a controversial or trending topic in your niche that people are interested in and are talking about.

Such as, if you are in the health and beauty space and there is a brand new diet craze out on the market, you can curate various types of content to inform people without taking a particular stance.

Naturally, people are going to be interested in learning about this new diet and the benefits it claims to have.

But there will probably also be people who claim that it’s not all that it’s cracked up to be.

content curator

As a content curator, you can pull together both sides of the argument and present unbiased information to your audience so that they can educate themselves and make their own decisions.

Ultimately, auto-generating links or duplicating content will earn you search engine penalties and end up costing you readers rather than helping you gain more.

It’s worth your while to hand pick content that’s relevant to your readers and add value via your own commentary and analysis if you want to see SEO benefits.

What is the Role of Content Curation?

Here is a great article to read on: 7 Things That World-Class Bloggers Do to Improve Their Content Marketing Efforts by Neil Patel

Read my latest blog on: How to Use Content Marketing In Blogging

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About Maria Barina

Maria Barina is a mother and grandmother who worked for the NYC Board of Education as Laboratory Specialist Bio/GS for 26yrs till the age of 56. Her husband, after 37 of marriage, passed away from Lung Cancer. She came to myEmpirePRO to seek guidance on how to get freedom that an online business can provide. Freedom to her is being able to do what she wants, when she wants to and to show others they can do the same to. Since she done that she is able to do this by working anywhere she goes and became a mobile-prenuer

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