Content Creation vs Content Curation: Pros and Cons

We will take the great debate to the floor by weighing the pros and cons of content creation vs content curation. 

Success online used to be directly related to curated content and SEO link-building.

Recent changes to Google and Facebook’s algorithm, however, show preference to original, compelling content.

Still, the wild growth of curation platforms like Upworthy, BuzzFeed and The Huffington Post show that curated content is far from dead. 

Which direction should your content team take?

We will take a look at each of their pros and cons.

Content Creation
Content Creation

For much of Internet’s history, content creation has been the way to go for media publishers.

This made sense as long as the process of content creation and distribution was expensive and limited to the handful of existing media properties (i.e. existing newspapers, media houses, TV stations, etc.).

However, with the rise of blogging in the decade following the dot-com crash, publishers soon realized the massive potential for becoming conduits to original content, rather than creating the content itself.

Armed with some catchy headlines, bloggers could channel huge amounts of traffic to content creators, pocketing the ad dollars in between.

Yet, content creation continues to offer big value to publishers, whether it is in the form of better SEO or improved brand recognition.

Content Creation Pros
Content Creation Pros

  1. SEO:

Google has explicitly stated that it prefers content creation over derived content.

More often than not, the original version of an article ranks higher than its paraphrased or curated counterpart.

If you want to improve your search engine rankings, invest in content creation.

  1. Brand Recognition and Value:

For all the traffic content curators see, content creation producers still typically retains a higher perceived brand value and wider brand name recognition.

This also means content creation producers can charge a premium for advertising spots.

The New York Times, for instance, enjoys much stronger brand value than the platforms that curate its content.

  1. Control:

As an content creator, you, the publisher, have complete control over what is published on your site.

You get to control the message and the way it is presented, right down to the proverbial T.

This means you can create content that fits your brand and vision.

  1. Traffic:

Content creation still drives massive traffic.

A well-produced infographic, news story or guide can get shared thousands of times by multiple curation platforms, driving hundreds of thousands of visitors.

Content Creation Cons
Content Creation Cons

  1. Cos:

Creating original content costs both time and money.

For publishers on a small budget, this can be a real deal breaker.

  1. Plagiarism:

While most curation platforms will be happy to link to your original piece, quite a few “spammier” websites will publish your content without any attribution.

This can result in lost traffic and revenues. 

  1. Scalability:

Original content creation takes time.

Curation, on the other hand, requires just minutes a day for each article.

Content Curation

Content curation has existed in some form since the dawn of the Internet.

The earliest of these were simple collection of links that pointed to other, existing content.

Over time, these became more sophisticated, as can be seen in platforms like Fark, Metacritic, etc.

The current crop of content curators is either pure curation (such as Upworthy), or somewhere between creators and curators, like BuzzFeed.

Here are some of the pros and cons:

Content Curation Pros
content curation

  1. Easy Creation:

Content curation is the process of discovering and organizing content.

The actual creation phase, thus, takes very little time or effort.

  1. Scalability:

A curated content platform can scale very easily thanks to the low effort required to curate large amounts of content. 

  1. Cost-Effective:

By scaling fast, a curation platform can be much more cost-effective than an original content creator.

Higher scalability combined with lower content creation costs means such curators can generate more revenues faster.

Content Curation Cons
Content Curation Cons

  1. Brand Value Suffers:

In the eyes of both publishers and consumers, curation platforms are generally associated with poorer brand values.

Consequently, a curator cannot command the advertising rates of an original content creator in most cases.

  1. Legal Liabilities:

Content Curation without proper attribution can open up a curator to a number of legal liabilities, especially copyright infringement. 

  1. Poorer SEO:

As mentioned earlier, Google prefers original content over derived content.

A curator will usually have poorer search engine rankings than the original content provider for the same keyword. 

  1. Traffic Leaking:

If a curator collects content from the same few sources, chances are that the audience might abandon the curator for the original sources themselves.

The best way to determine the right route for you and your brand is to think of your goals and audience.

What are you trying to get out of your content strategy?

How invested are your readers?

Answering questions like these should help you determine the best track for you.

What do you think?

Share your thoughts and questions below.

Content Creation vs. Content Curation

Here is a great article to read on: Content Curation Or Content Creation: Which Is Better For Your Business?

Read my latest blog on: Tips And Tricks on Content Marketing

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About Maria Barina

Maria Barina is a mother and grandmother who worked for the NYC Board of Education as Laboratory Specialist Bio/GS for 26yrs till the age of 56. Her husband, after 37 of marriage, passed away from Lung Cancer. She came to myEmpirePRO to seek guidance on how to get freedom that an online business can provide. Freedom to her is being able to do what she wants, when she wants to and to show others they can do the same to. Since she done that she is able to do this by working anywhere she goes and became a mobile-prenuer

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