Content Curation for the Social Media Marketer

So why use content curation for social media?

Are you struggling with keeping your social media accounts updated with new posts for your audience?

If so, then maybe content curation would be a solution.

Instead of creating fresh content on your own.

How about relying on great content created by others to fuel your profiles and pages.

Here’s why content curation works and how social media marketers can take advantage of it engage their audience.

Why Content Curation Works on Social Media
Content Curation Works on Social Media

If you are not sure whether you should add content curation to your social media strategy, here are a few benefits to help sway your decision.

It is a fast way to keep your social media profiles and pages up to date, giving you more time to focus on engaging with your audience through the comments.

It shows your audience that you want to be a valuable source of information for them, even if it means sharing something that was not created by you.

It will help you get noticed by the blogs and online publications from which you share articles.

This can open the door to building relationships with websites to which you want to contribute content.

It will also help you get noticed by the authors of the content you share.

This can open the door to possibly being mentioned by those authors in future content, especially if you offer products or services relevant to the content those authors create.

You can better determine what your audience likes the most.

This can go a long way in helping you figure out your own content creation strategy.

In short, content curation is great for your business and great for your audience.

It’s a win-win situation.

What Type of Content to Share
What Type of Content to Share

The next question about content curation you may ask is about the type of content to share with your audience.

The content you share should:

Reinforce the value of the products or services your business has to offer.

If you sell coffee, share articles about the health benefits, not risks, of coffee.

Be valuable and interesting to your audience.

Will it help your audience accomplish or learn something new?

Will it encourage or motivate your audience?

Will it entertain your audience?

Come from reputable online publications and blogs within your industry.

You don’t want to send your audience to sites that are not trustworthy or otherwise misleading.

Not be from your competitors.

You don’t want to inadvertently direct your customers to their products or services.

Compliment content that you create.

If you have just published a blog post about the benefits of search engine marketing, you don’t want to share a blog post about how search engine marketing is dead and contradict yourself.

Not offend the majority of your audience.

Depending on the nature of your business, this means you should steer clear of anything that is above a PG rating level or anything that has to do with religion, healthcare and politics.

Keep in mind that these are not rules set in stone, but more guidelines that should be adapted to your industry, your business and your audience.

Specific Tips for Social Media Content Curation
Tips for Social Media Content Curation

All of the tips below are important for all types of content curation, including social media.

But there some things to keep in mind with social media specifically.

Typically, businesses use social media for customer support, offering special deals or sharing the latest news about products.

But it can also be a great place to add a social content curation element that focuses on news about your industry or area of interest.

Some of the best advice comes from Hootsuite, a social media management tool that allows you to manage posts for a variety of sites, including Facebook, Twitter, LinkedIn and many others.

They advise to split curated content into three areas, equally divided.

They call it the “Social Media Rule of Thirds.”

Those areas are:

  • content that promotes your business and generates profits.
  • content that shares stories and ideas from thought leaders in your industry.
  • content about personal interactions with customers.

By curating content, you provide your audience with other points of view, a better understanding of your industry and also connect yourself with thought leaders in your industry.

Know What Your Audience Wants
Know What Your Audience Wants

To figure out what your audience wants, you need to look no further than yourself.

Think about what you are looking for when you look at social media in areas of interest to you or areas where you are trying to learn something.

It typically comes down to a handful of issues:

  • Content that is current.

Nothing is more off-putting than content that is dated and no longer applicable to what is happening in the industry.

  • Content that is clear.

By curating content, you are cutting out all the noise and providing the content that is clear about the topic.

  • Content with commentary.

Good content curators know to add a line or two or more, if they are really clever.

To whatever content they are finding.

Whether a reader agrees with you or not, adding some commentary or opinion adds value.

  • Content that is concise.

Who has time these days to go through dozens of articles looking for the best nuggets of information?

Well, a good content curator does just that and saves the reader from having to do the same thing.

That’s an enormous value.

How to Build Trust with Your Audience
How to Build Trust with Your Audience

It’s simple: consistency, accuracy and clarity.

If you want people to return to your site regularly, then you must post your content consistently.

Decide this from the outset.

Do not promise to publish daily if every other day is all you can manage, nor should you promise to post every other day if really there is only enough material for once a week.

The first time someone checks to see the latest post and it is not there, you run a high chance of losing them.

Accuracy speaks for itself

The moment you publish something that is wrong, people will lose faith in your ability to deliver news to them they can count on.

That said, everyone makes mistakes and just keep it to a minimum, correct it immediately and make every attempt not to get the big facts wrong.

Clarity typically walks hand-in-hand with being concise.

Deliver the information and then stop, do not pad blog entries or social media posts with unnecessary information.

Keeping this tips in mind can help you successfully provide your customers curated social media content, an important step in building a loyal audience.

Become a Content Curator to Build Your Social Media Presence
Here is a great article to read on: What is Social Media Content Curation?

Read my latest blog on: 59 Quotes to Inspire Your Content Marketing

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About Maria Barina

Maria Barina is a mother and grandmother who worked for the NYC Board of Education as Laboratory Specialist Bio/GS for 26yrs till the age of 56. Her husband, after 37 of marriage, passed away from Lung Cancer. She came to myEmpirePRO to seek guidance on how to get freedom that an online business can provide. Freedom to her is being able to do what she wants, when she wants to and to show others they can do the same to. Since she done that she is able to do this by working anywhere she goes and became a mobile-prenuer

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