The Do’s and Don’ts on Reddit Marketing

Here are the dos and the don’ts on Reddit marketing.

To make marketing on Reddit more difficult, Redditors are particularly Internet savvy, do not appreciate blatant marketing, and can spot spam from a mile away.

This may sound like a recipe for disaster, but fear not.

By following a few rules, you can successfully market to Redditors.

The rewards will be worth the effort.

Thing you should do with Reddit Marketing

Prioritize Your Goals

With any social media marketing, your first goal should be to create and foster a community.

You achieve this by providing content that is relevant and valuable in some way.

Whether the goal is to inform or entertain, your content should provide some value.

The secondary goal is to promote your brand and reach more people.

And you can only achieve the second goal by fulfilling the first.

This doesn’t change on Reddit.

Focus on posting interesting content for the subreddit you are posting to.

Provide for the Redditors, and they will provide for you.

understand reddit

Understand Reddit

Reddit is a community of nearly three million users, and just like any community, they have developed a set of both written and unwritten rules.

Without fundamentally understanding how redditors interact with the rest of the internet, as well as each other, your marketing is likely to fail.

So don’t be afraid to lurk!

Make an account, subscribe to the subreddits you find interesting, and spend some time exploring the site.

You will learn how to better interact with redditors, and You will be able to see the patterns of popular content.

Secondly, understand reddiquette (a combination of reddit+ettiquette).

Not following the basic rules and guidelines of the site is the easiest way to invite backlash against your company or product.

Finally, explore and decide which subreddits are related to your company.

You won’t get very far posting a programming app in the makeup subreddit, but a post in Programming or Android could be incredibly successful.

Leave Gimmicks at the Door

The only thing Reddit appreciates more than a cat meme is authenticity.

Many users pride themselves in sniffing out fake stories and obvious marketing; that’s not always true on Facebook and other social sites.

What works there may be a disaster on Reddit.

So, don’t simply insert your brand into an un-funny meme.

Don’t pose as anything other than a representative of your company.

Don’t post anything that says, “Like/upvote if you…” because that’s the surest way of getting down voted.

Just be authentic and produce content you would like to see if you were a consumer.

Find the Right Community

Reddit is divided into thousands of subreddits.

These subreddits are smaller communities devoted to a particular topic.

It’s vital that you find the right subreddit for your industry.

Such as, if your company makes great fitness gear, you might find success at /r/fitness, /r/loseit and other related subreddits.

Sometimes, you can find subreddits based on your target audience.

Although Redditors are primarily male, companies that make products exclusively for women can find success on Reddit.

They can join the communities at /r/twoxchromosomes and related subreddits.

Local businesses may also want to subscribe to their city’s subreddit, like /r/Dallas.

Additionally, businesses should consider subscribing to many of the larger subreddits with more general topics, such as /r/askreddit and /r/TIL (which stands for Today I Learned).

This will help you get a feel for Reddit as a whole and may open up some great conversations about your brand.

reddit lurker

Become a Lurker

On Reddit, a “lurker” is someone who doesn’t post links, but sometimes does participate in the comment section.

Before you get started posting things, just be a lurker for a while.

Learn about each subreddit and try to find its unique pulse.

When appropriate, comment on posts and reply to other comments.

This will boost your “karma,” build credibility, and give you a sense of how to use Reddit to your advantage.

Always Follow the Rules

Reddit has overarching rules on posting and commenting, and each subreddit has their own rules as well.

Make sure you know these rules well before commenting or posting anything.

If you don’t, your content could be removed and/or you could be banned from specific subreddits.

Things you should avoid with Reddit Marketing

Post links to your website if you aren’t a true Redditor

If you truly become ingrained the Reddit community, you can post links to your own blog or website sparingly.

In order to avoid being seen as a spammer, keep a 10 to 1 ratio of links from others to your own links.

But Reddit is not for everyone.

If you don’t find yourself using it personally, don’t attempt to take advantage of it for your business.

The community will see right through you!

Post and leave

If you do share your own links on Reddit, it is essential that you respond to comments.

The #1 hallmark of a spammer on Reddit is just posting links and never returning to engage in the conversation.

Be Disingenuous

On the other hand, an unsuccessful AMA can bring significant backlash upon the interviewee and what he or she represents.

Perhaps the most famous example of this is Woody Harrelson, who only answered questions pertaining to his new movie, and would answer unrelated questions with information about the movie.

Another example is Morgan Freeman, whose answers were short, uninvolved, and suspected to be the work of a press agent instead of the actor himself.

The takeaway from this?

If you are taking the time to interact with the Reddit community, make sure you are honest, thoughtful, and genuine, otherwise your publicity efforts will backfire.

reddit advertising

Try and Pass off Advertising as Content

The worst thing a business can do on Reddit is pretend that advertising is actual content.

Even worse is if the business then tries to pretend to be just another redditor, instead of a corporation.

One example of this is when redditor mcucanon, a Marvel Studios representative, submitted several posts advertising various Marvel films.

The movies subreddit, typically incredibly supportive of Marvel, lashed out against the blatant advertising.

The moderators of the subreddit responded by banning most superhero movie content.

Typically, if Redditors see advertising without any attempt to make it into compelling content, the post and the brand suffer.

With all these rules, Reddit might seem like a very scary place indeed.

However, it is only so difficult because the users are discerning.

This means that if you can successfully grab the attention of Redditors, you can find great success.

It’s a double-edged sword, to be sure.

And like any good sword, you need practice to wield it correctly.

Do you have any other Reddit tips you would like to share with us?

Please post your comments below, we would like to hear from you.

So, tell me, which dos or don’ts you find the most useful in Reddit Marketing?

How to Use Reddit to Increase Traffic and Exposure to Your Website, Blog and Book Sales Page
Here is a great article to read on: REDDIT FOR ECOMMERCE MARKETERS: DOS AND DON’TS

Read my latest blog on: The Do’s and Don’ts on Pinterest Marketing

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About Maria Barina

Maria Barina is a mother and grandmother who worked for the NYC Board of Education as Laboratory Specialist Bio/GS for 26yrs till the age of 56. Her husband, after 37 of marriage, passed away from Lung Cancer. She came to myEmpirePRO to seek guidance on how to get freedom that an online business can provide. Freedom to her is being able to do what she wants, when she wants to and to show others they can do the same to. Since she done that she is able to do this by working anywhere she goes and became a mobile-prenuer

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