Why do you need an email autoresponder?

An email autoresponder is just a sequence of email marketing messages that gets sent to subscribers in the order and frequency that you decide.

Lets say you have a seven-part autoresponder that delivers a great tutorial for your potential customers or something that they’ll find beneficial and valuable, and that lays the ground work for you to make a sale.

That email autoresponder creates a great experience for your first subscriber and it creates the same great experience for all your subscribers.

It never gets tired. It never needs the weekends off or holidays off and it will never get sick.

It never gets bored with your email marketing message. It never gets snappy. It never gets sick of newbies.

It delivers your best content, in the best possible order and frequency, to every new reader who finds you and it’s forever.

That is why an email autoresponder can be a lazy marketer’s friend. Whether you want the day off to head to the beach or a month off for a vacation in Hawaii, your email autoresponder is back home taking care of your business.

What really goes into a good email autoresponder?

Most email autoresponder sequences aren’t all that good, because most of them are about the marketer.

Your email autoresponder needs to be about your reader.

The email autoresponder’s most important function is to take people who are curious about what you do and turn them into devoted fans.

That means your email autoresponder needs to have your best content and the kind of content that makes your readers glad every time they click through.

It doesn’t have to be funny, witty, charming, or poetically written.

It has to be absolutely useful for your readers.

It has to solve problems that your readers need to solve. It has to give them a small, fast wins toward what they want to achieve. Also if it can show that you are a nice, approachable, trustworthy person and not just being an expert but a likable expert is even better.

Your email autoresponders should make your case for you

You can use an email autoresponders for anything you need to educate your prospects about before they buy.

Explore their pain and problems they are facing today. Paint the picture of what their life will look like with that problem solved. Address and overcome objections, build trust, outline features and benefits, and create intense desire for what you have to offer them.

And if your prospect aren’t ready to buy right now, great email content will keep them “in place” until they are ready … whether that takes them six months, a year, or ten years. As long as you keep adding to the sequence, you can keep your prospects engaged and interested until the time is right for them.

Build your list first

There’s no such thing as free traffic.

You either pay for web traffic with money or with advertising or affiliate commissions or you pay with time and creativity.

Blogging can be really demanding of your time and creativity. So you want to make sure you capture each and every true fan you can attract, from the very first day you start your blog.

That’s why if you’re starting from zero on a new topic, I recommend you build your autoresponder first, before you start blogging or doing any other social media marketing.

And if you already have a blog going, the second best time to build your email autoresponder is today.

How about that?

  • Do you have an email autoresponder in place right now? If you don’t, you can go to tools and resources and pick one that is good for you now.
  • If so, does it have the kind of content that is going to turn your readers into devoted fans?
  • Are you happy with the number of messages in your sequence, or do you think you could extend it a little bit and deliver even more valuable content?

If the answer NO to any of these questions, let us know in the comments when you are going to fix that. You can be as lazy as you like after you get them done.

Share with your family and friends that want to know why they need an email autoresponder.

(NOTE: So you want to follow my personal formula to building irresistible brand in the network marketing business making it unnecessary to pitch randomly people on Facebook, family and friends ever again? PLUS you will discover our Automatic Downline Builder Program. Click Here for INSTANT ACCESS)

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Copyright 2015 Maria Barina Live
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About Maria Barina

Maria Barina is a mother and grandmother who worked for the NYC Board of Education as Laboratory Specialist Bio/GS for 26yrs till the age of 56. Her husband, after 37 of marriage, passed away from Lung Cancer. She came to myEmpirePRO to seek guidance on how to get freedom that an online business can provide. Freedom to her is being able to do what she wants, when she wants to and to show others they can do the same to. Since she done that she is able to do this by working anywhere she goes and became a mobile-prenuer

2 thoughts on “Why do you need an email autoresponder?

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