Network Marketing To A Cold Email List

There’s only one way to network with your cold email list.

You have to warm it up.

Just like you need to thaw a frozen chicken before you can really start cooking it…

You need to warm your list before you can really start selling.

Warming your list means reconnecting with your list. 

If you have had a long period of no communication, whether it’s two weeks or six months…

You will have to go through a warming process before you can get back into the swing of normal communication.

After all, you wouldn’t jump into the middle of a conversation at a party and say “Hey, buy my product!”

You would get nothing but blank stares and people would stop inviting you to their parties altogether.

Warming Up Your Email List

Here Are 5 Steps to Help You Warm Up Your Email List

Start thinking about tropical islands, sunny summer days, and hot chocolate or coffee…because it’s time to get warm.

Step 1 – Reintroduction Email

First, you are going to send an email to your list to reintroduce yourself.

You might think your subscribers will remember who you are.

After all, didn’t they recently opt in to hear from you?

But you can’t make that assumption.

Chances are, they don’t remember you at all.

Have you ever met up with a group of people, only to realize there’s someone in the group you have only met once?

For the life of you, you can’t remember their name.

Everyone assumes you know each other and you feel too awkward to introduce yourself.

Because you don’t want to look silly.

So you carry on like you remember them, all the while feeling self-conscious.

What a sense of relief you would feel if that person walked up to you right when you arrived and said, “Hi, I’m John.

I think we met once before, but I wanted to reintroduce myself.”

Problem solved!

That’s exactly what you will do in your first email.

Be personable, be welcoming, and be informative. 

Remind your subscribers

Remind your subscribers exactly who you are, why they signed up for your emails in the first place, and your mission or goal.

It might sound something like this:

“Hi, I’m Maria, the founder of MariaBarinaLive. You are receiving this email because you recently signed up to find out more about network marketing strategies. Over the next few weeks, I will be sending you some helpful information about social media strategies: how to grow your email list with new tools that came out. I look forward to getting to know you!”

Don’t worry about apologizing for neglecting your list.

Just jump in and act like everything’s fine.

Step 2 – Provide Value

Did you notice that the paragraph above didn’t involve any selling?

That’s because you need to reestablish your relationship before you start asking your list to buy things.

Would you buy a gallon of milk from a guy on the street who walked up to you and said “Hey, buy this milk!”?

Or would you rather buy milk from your neighborhood grocery store, where the employees greet you by name, you have a store loyalty card, and you have happily shopped without incident for the last few years?

No one feels comfortable buying something from a total stranger.

Who knows what you might get?

So instead of selling, it’s time to give back to your list. 

Win them over

Win them over by giving them something valuable for free.

What should you give away for free?

Think PDFs, helpful tips, insightful advice or whatever you have to offer that your subscribers will find relevant and interesting.

As long as you are not asking your list to DO anything in return, pretty much any applicable content is okay.

But don’t sell.

At this stage, you shouldn’t even ask them to visit your blog.

That’s asking your list to do something for you, and you haven’t built a strong enough relationship to make that request that yet.

Instead of sending readers to your blog, copy the content of a blog post right into the body of your email.

Make it as easy as possible for your readers to receive your value.

In your quest to provide value, be careful of giving your subscribers too much to read at one time.

2,000 words of content in an email isn’t helpful, it’s annoying.

And, just like telling your subscribers to buy your product or visit your blog, plopping a gigantic email in their inbox is like asking them a favor.

Instead, keep things brief.

Your content should fill up a single computer screen, or a screen and a half.

Don’t ask your readers to scroll down forever and ever, only to find your email never ends.

Step 3 – Get Excited

It’s important for your list to feel your passion throughout your warming emails.

They will get excited if you’re excited!

A few ways to do this:

Explain why you started this project. 

What problems were you seeing around you, or experiencing yourself, that made you come up with the idea for your product?

Why is this your personal mission?

Share personal anecdotes 

That are relevant to your readers and show that you feel their pain.

This shows that you are not just a robot sending them emails.

It humanizes you and fosters a deeper connection.

Your subscribers will think: “Hey, this person gets me.”

Tell your readers what you have been up to. 

If you are speaking at a conference, or you just had a phone call with a customer who told you a really cool story about their experience using your product, go ahead and share it.

Express genuine emotion

Express genuine emotion. 

If you are thrilled to share some great advice, or if you are enthusiastic about a news story that relates to your product topic, let your readers know.

Adding your own emotional reaction on top of the content you send will make it have a stronger impact.

Be careful about letting your emotion sweep you away into promising things you can’t deliver.

It’s easy to get charged up and say “stay tuned tomorrow for 1,000 great tips about social media strategies!”

But if you can’t deliver, don’t make the promise.

Step 4 – Heat Things Up

Continue the warming process with a few more emails that follow the first three steps:

  1. Reintroduce Yourself
  2. Provide Value
  3. Get Excited

You might feel the need to overcompensate.

To bombard your list with communication to make up for your period of silence.

Don’t do it!

Over-emailing can lead to a whole separate issue called Subscriber Burnout, or List Fatigue.

Instead, you will send approximately 2 emails a week over the course of two weeks.

By the time your list is fully heated, you will have sent a grand total of 4-5 emails.

During these two weeks, you may notice some unsubscribes.

Don’t get alarmed!

This is perfectly normal. 

The percentage of unsubscribes that you will get during a warming process is FAR lower than the percentage of unsubscribes you will get if you start selling to your list while they are still cold.

It’s like a freezing cold pool on a hot day.

Most people will want to ease into the water slowly instead of being thrown right into the deep end.

Step 5 – Business as usual


Now your list is back to normal, at the same place it was when your subscribers first signed up a few weeks (or months) ago.

Once you reach Step 5 and your list is warm, you can begin your educational or marketing campaign.

And don’t let your list go cold again!

warm your email list

3 other times you will need to warm your email list

We have been focusing on a neglected list that’s gone cold before you have ever started emailing, but there are other times you will need to warm up your readers.

Are you launching a new product?

Let’s say your business sells books, and now you are going to start selling movies, too.

Your list is full of book-lovers, not necessarily movie-lovers, and you need to warm them up to the idea that you now sell another product.

By following a two-week warming regiment, you can introduce the idea of movies.

You will talk about how passionate you are about them, share some helpful information about them, and generally get your list excited about the idea.

After that, you can start actively selling your new product.

Are you an affiliate campaign junkie?

Do you frequently let your list go cold, then warm it up halfway with a couple of emails?

Then, do you launch right into an affiliate program?

If you have done this more than once, you might be an affiliate campaign junkie.

When you bombard your list with affiliate messaging without taking the time to cultivate a real connection, you will lose your list’s trust.

They will get annoyed quickly.

And once you have done this once or twice, they will stop responding to you.

Instead of letting your list go cold and warming it up just for affiliate promotions, try keeping your list warm all the time. 

Then, when it’s time to talk affiliates, you can seamlessly add that content to your regular emails without annoying your subscribers.

The key is to establish a relationship, maintain that relationship, and only then try to sell.

Cold Email List

Do you have a Chronic Cold Email List?

If you get too busy to send emails, have trouble coming up with email content, or can’t remember the last time you sent an email, you might have a Chronic Cold List.

Don’t feel bad. 

This is a common problem, and it usually stems from you trying to do too much and putting your email communication on the back burner.

The best thing you can do to cure Chronic Cold List is to establish an editorial calendar, sometimes called a content calendar.

It’s a chart where you can plan and track all of the emails, blog posts, and other content that you are going to release in the next three months.

Editorial calendars are easy to make and are total life-savers. 

You can use an Excel spreadsheet, a Google calendar, or even some WordPress plugins to help you stay organized and plot your content.

When you are organized, you will be able to get a better view of the big picture.

With a better view of the big picture, you will be able to see where there are holes in your email strategy.

Then, you can plan ahead, creating terrific content well in advance.

You won’t have to scramble to get an email out the door, or wake up one day and realize that you haven’t emailed your list in six months.

Looking at the big picture is the key to preventing your list from going cold.

Success in email marketing isn’t about the size of your list.

It’s about the ENGAGEMENT of your list.

What’s the use of having 1 million subscribers if they have all gone cold?

Better to have 500 subscribers who are on fire with passion for your product.

Let’s put this into perspective.

Do you plan to launch a product in 2016?

If the answer’s yes, you should start planning to warm your list right now.

Reinvigorate their enthusiasm and get them ready now, for your latest and greatest product offering.

It takes time and patience to rebuild a trusting relationship with your subscribers, and if you want a successful launch, you will need them on your side well before it’s time to sell.

How do you warm your list up as a network marketer that you would like to share with us?

Please post your comments below, we would like to hear from you.

So, tell me, what tips has helped you to network with your cold list.

How to Build an Email List and Make $100,000 per Month!
Here is a great article to read on: Email Marketing for Network Marketers

Read my latest blog on: 10 Steps to Rock Your World As A Network Marketer

(NOTE: if you want to follow my personal formula to building irresistible brand in the network marketing business and making it unnecessary to pitch randomly people on Facebook, family and friends ever again? PLUS you will discover our Automatic Downline Builder Program. Click Here for INSTANT ACCESS)
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Copyright 2016 Maria Barina Live
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About Maria Barina

Maria Barina is a mother and grandmother who worked for the NYC Board of Education as Laboratory Specialist Bio/GS for 26yrs till the age of 56. Her husband, after 37 of marriage, passed away from Lung Cancer. She came to myEmpirePRO to seek guidance on how to get freedom that an online business can provide. Freedom to her is being able to do what she wants, when she wants to and to show others they can do the same to. Since she done that she is able to do this by working anywhere she goes and became a mobile-prenuer

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