Network Marketing and Managing Your Email Lists

Here’s how network marketers maintain and clean their email lists…

When you have obtained your email addresses and perfected your unsubscribe and opt-out process…

There are a number of other activities that you will want to to make sure you are doing…

This way you can maintain a clean email list and to be able to have a successful email marketing results.

In this post, we will cover the final steps that you will need to either manage or be aware of in order to keep your email list in its best shape possible.

Clean Email List

Clean Email List: Managing Bounces and Bad Email Addresses

No matter how much you monitor your emails as you collect them…

You should attempt to keep your email list clean and ensure that no bad addresses make it into your email list.

Remember addresses will eventually go bad or “atrophy” over time.

Users may shut down their email accounts, move on from corporate jobs where their email was hosted, or just abandon an email account until the inbox becomes full and can no longer accept messages.

When you attempt to deliver an email to an email address that, for whatever reason, is a bad or invalid email address, the send is registered as a “bounce”.

Such as, the email that you tried to send bounced back and was undeliverable.

The more bounces you receive when you send an email, the more your sender reputation will be impacted.

This is because most email service providers assume that responsible email senders remove bad addresses from their lists regularly.

This is known as “pruning” the list.

Similar to “pruning” your hedges. 

Spammers, because they do not want to allocate resources or time, will often have high bounce rates.

That’s why it’s important to ensure that all of your bounced or bad addresses are regularly removed from your email database.

In most cases, email senders will set a threshold that says how many times an email address can bounce before it is removed from the list.

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To maintain a clean email list, why not just remove addresses as soon as they bounce once?

In many cases, a single bounce or even a handful of bounces can be accounted for by user behavior.

Such as, a user with a high volume email account goes on vacation.

That user’s email inbox then fills up and, when you try to send your email, it bounces.

If you were to remove that user after one bounce, you would never be able to contact them again…

Even if they actually enjoyed and engaged with your emails and newsletters and simply made an error by letting their inbox become too full.

Another example might be if, on the day you sent your email, the email service provider that your subscriber was using was having technical problems and many inbound emails were undeliverable while they corrected those problems.

In that case, if you removed the email from your database after just one bounce, you would be giving up your right to communicate with the subscriber based on a temporary technical failure.

To keep your email list clean, most email senders suggest a threshold of three to five bounces before you remove an email from your email marketing database. 

If you are using a third party email marketing platform, such as Aweber or GetResponse, periodic list pruning and cleaning is most likely built into your system.

But if you are manually managing email contacts or building your own proprietary email system…

Then you will want to make sure that tracking undeliverable addresses and making sure that they are removed from your email list is happening on a regular basis.

Clean Email List

Clean Email List: Removing Inactive or Non-Engaged Users

Because there’s no additional cost associated with sending an email to a user whether they open an email or not…

Many email senders simply continue to send to their entire email list with every send…

Even if there are many users who have not opened an email in many months.

While there’s no financial loss associated with doing this.

Remember, email service providers are using overall email metrics to impact your sender reputation score.

In some cases, this can land you in the spam box for a certain segment of low-activity users and in the inbox for other users.

What’s the best way to prevent against this?

Limit how many times you email a low-activity user.

The first step to maintain a clean email list is to determine what you consider to be “low activity”.

If you send one email a week, then you may think that somebody is an active customer if they only open one email a month.

If you only send one email a month, then you may consider somebody to be an active user if they only open one email every three months.

The rule will need to be determined by your best call judgment since there’s really no metric that’s been released that says what email service providers consider low-activity.

The next thing for keeping your email list clean is to query all of the email addresses that meet your criteria out of your email database and put them on a separate list. 

It’s not that you don’t want to ever email these individuals again.

You simply want to limit how much you email them.

Clean Email List

The third step to clean email list

Is to try to identify individuals who may be looking at your email but not registering as an opened email because they don’t load images or use only the preview pane.

Generate a group email to everybody on your low-usage list letting them know that you’re doing periodic email maintenance.

You have noticed that while they still receive your emails, they haven’t opened one in quite some time.

You may be going to their spam box or folder, or they may no longer be interested in receiving your regular emails.

If they are interested, provide them with an email address or a simple confirmation box or link to check and return them to the main list.

If they do not respond, then keep them on your secondary list and only email them during important revenue or traffic times.

You may also want to take the opportunity to remind them that if they do wish to receive your emails, it’s important that they add you to their contact list or address book in order to ensure that your emails are delivered to their inbox.

It may seem like a lot of work, but differentiating your email list to obtain the best possible email metrics can vastly improve your email marketing performance.

Sometimes, quality does pay off better than quantity.

How do you clean your list up as a network marketer that you would like to share with us?

Please post your comments below, we would like to hear from you.

So, tell me, what tips has helped you as a network marketer to clean your list.

Two Easy Ways to Clean Up Your Email List
Here is a great article to read on: Improve Your Email Marketing With a Clean Prospect List

Read my latest blog on: Network Marketing To A Cold Email List

(NOTE: if you want to follow my personal formula to building irresistible brand in the network marketing business and making it unnecessary to pitch randomly people on Facebook, family and friends ever again? PLUS you will discover our Automatic Downline Builder Program. Click Here for INSTANT ACCESS)
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About Maria Barina

Maria Barina is a mother and grandmother who worked for the NYC Board of Education as Laboratory Specialist Bio/GS for 26yrs till the age of 56. Her husband, after 37 of marriage, passed away from Lung Cancer. She came to myEmpirePRO to seek guidance on how to get freedom that an online business can provide. Freedom to her is being able to do what she wants, when she wants to and to show others they can do the same to. Since she done that she is able to do this by working anywhere she goes and became a mobile-prenuer

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