Using Social Media with Content Marketing

Social media and content marketing go hand in hand.

Social networks and their users love high quality content, and content marketers love the exposure social media gives their brand.

It’s no longer an option to not having a social media presence.

It’s imperative that businesses build a strong brand identity on their social pages, be it through curated or original content.

Brands must utilize the power of social media to get their content in front of potential customers, expand their reach, and generate more traffic.

Social media is an invaluable tool to content marketers and one that should play a central role in your strategy and here’s why:

Interact with Customers
Interact with Customers

Having an active social media presence allows you to get your brand’s message in front of more potential customers.

And more importantly, keeps you there when the time comes for them to purchase your products or services.

Think about how people move through the online buying cycle

There’s often times a large gap between initial awareness and interest, and an actual conversion.

By staying active on social media and interacting with your customers, you can close that gap, keep their attention, and encourage them to take the action you want.

Your ability to interact with customers via social media also gives you the opportunity to strengthen brand loyalty.

Marketing is all about building and maintaining positive relationships.

What better way is there than by communicating with your customers in a fun, free, and open environment.

Social media makes it easy to have conversations, answer questions, address concerns, and build trust with your customers, helping to cultivate a positive and valuable relationship.

Improve Branding
Improve Branding

Social media is a place where people go to meet, discuss, and research the things that they are interested in.

It’s important that when they come across your page, they are greeted with a professional looking profile and an overall positive first impression.

The first impression that visitors have of your profile will have a lasting impact on how they perceive your brand.

A good first impression could lead to a long-term follower, while a bad first impression could turn away potential customers and actually hurt your brand.

The best way to use social media is to improve your branding by focusing on publishing regular, high quality content and being attentive to customer comments and messages.

This will prove to your followers that you are present and that you are interested in them, and not just their business.

Increase Brand Visibility and SEO
Increase Brand Visibility and SEO

Google and other search engines are paying more and more attention to social networks and social indicators such as “likes” and shares when determining the relevance of a brand to a specific search query.

In is known that Pinterest boards and Google+ content are currently getting crawled and can actually show up in SERPs when relevant.

Again having active and engaging content on social networks can help strengthen your SEO and give you more opportunities to have your brand show up in the SERPs.

Not only can social media play an influential role in the identity of your brand and reaching new audiences, but it can also have quite an impact on your SEO as well.

As mentioned previously, Google and other search engines are looking to social proof metrics as indicators of a brand’s authority and relevance on specific topics, using those indicators to determine overall search results.

So, what social signals affect SEO?
social signals affect SEO

Pinterest Boards

Google regularly crawls a number of social media channels, but it’s hyper-selective when it comes to showing social media content in search results.

Such as, Google will not return Facebook or Twitter content, but currently shows Pinterest content in its results.

So if your target market uses Pinterest, it’s well worth your time to adopt the social network and start creating, sharing, and curating content that’s targeted specifically to them and their interests.

You can optimize your Pinterest boards by focusing on the titles and descriptions, and making sure that you include key phrases that your audience might be searching for.

Facebook Engagement

When looking at Facebook pages, Google indexes the number of people who like your page, the number of people “talking about” your page, and the number of people who “were here.”

Obviously, the higher these numbers, the more likely your page is to get a higher search result because in Google’s eyes, those statistics are indicators that your brand is an authority in your niche.

Twitter Links

Google used to show tweets in their search results, but since 2011, links in tweets have become 100% no-follow.

So while Twitter may be a great avenue for directly communicating with your followers.

It’s not going to help you with your SEO strategy, regardless of how valuable your Twitter content may be.

Google+

Google Plus is more than just a social media platform.

It’s also a powerful SEO tool.

What makes Google+ amazing is that it can generate higher search rankings.

Content is crawled and indexed almost immediately since there aren’t privacy issues, like with Facebook.

Google+ links also pass link equity and have blog like features.

Such as, own URL, character descriptions, gaining internal links.

Building a network and promoting great content on Google+ has the ability to boost your SEO tactics.

LinkedIn Networking

Not only do 91% of marketers use LinkedIn to distribute content, 60% claimed it was the most effective social media tactic.

Because LinkedIn even launched a Content Marketing Site.

But LinkedIn isn’t necessarily SEO friendly because it incorporates 302 redirects and no follow syntax in the majority of link references.

On the other side, LinkedIn is the best option to make professional business connections and an optimized profile can help your brand rank higher.

If you for this useful, comment below and share this post.

Let me know how you use Social Media with your content marketing.

Gary Vaynerchuk | Being a content marketing animal | Online Marketing Rockstars 2015
Here is a great article to read on: A guide to social content marketing

Read my latest blog on: Tips and Tricks on Content Curation Blogging

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About Maria Barina

Maria Barina is a mother and grandmother who worked for the NYC Board of Education as Laboratory Specialist Bio/GS for 26yrs till the age of 56. Her husband, after 37 of marriage, passed away from Lung Cancer. She came to myEmpirePRO to seek guidance on how to get freedom that an online business can provide. Freedom to her is being able to do what she wants, when she wants to and to show others they can do the same to. Since she done that she is able to do this by working anywhere she goes and became a mobile-prenuer

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