Social Media Marketing Strategy on Pinterest

Using social media marketing strategy on Pinterest.

So what is Pinterest?

Pinterest is a dynamic social media platform for sharing favorite images, videos, fun media, etc.

It can be termed as a visual bookmarking tool.

By using Pinterest, you can connect with other like-minded people by sharing your hobbies and interests through online bulletin boards.

Visual Bookmarking

Pinterest taps into a very fundamental human behavior.

The desire to collect things and even if they may not be of any apparent value.

How Does Pinterest Works?

Pinterest is a free website that requires a valid registration.

You can create either a free personal account or a business account as per your requirement.

Users can upload, save, sort, and manage images known as pins and other media content, such as videos and images through collections known as pinboards.

Pinterest acts as a personalized media platform.

Users can browse the content of others in their feed.

Users can then save individual pins to one of their own boards using the “Pin-It” button, with Pinboards typically organized by a central topic or theme.

Users can also personalize their experience with Pinterest by pinning items, creating boards, and interacting with other members.

By doing this, the users “pin feed” displays unique, personalized results.

Content can also be found outside of Pinterest and similarly uploaded to a board via the “Pin-It” button, which can be downloaded to the bookmark bar on a web browser or be implemented by a webmaster directly on the website.

They also have the option of sending a pin to other Pinterest users and email accounts through the “Send” button.

When you login to your Pinterest account, you will be seeing your home feed.

Your home feed shows you all of the most recent pins from the other Pinterest accounts you follow.

Creating your account

To use Pinterest, you first have to sign up for an account.

For businesses, it’s really important that you make sure you specifically sign up for a business account.

Using the main sign-up page creates personal accounts but to create a business account, go here.

It’s important to make this distinction because business accounts, while free like personal Pinterest accounts, give you access to features to help your business thrive on the platform, like analytics tools.

To sign up for a business account, you need to enter your email address, a password, the name of your business and your website but including your website is optional.

You also need to select what type of business you run from a drop-down menu.

From there, you can set up your profile.

When you log in to your Pinterest account, you are taken to your home feed.

Your home feed shows you all of the most recent pins from the other Pinterest accounts you follow and features endless scrolling for seamless browsing.

Across the top of each page you visit on Pinterest, there is a large search bar.

To the left you will see the Pinterest logo, which will take you back to the home page when clicked, as well as menu options for Analytics and Ads.

To the right there is a drop-down menu, which displays links to all of the categories you can browse through on the platform.

Next to that, you will see a “+” button and a chat bubble button.

The + allows you to quick-add a new pin or create a new ad.

The chat button pulls up a drop-down menu with three options: News, You and Messages.

  • News displays trending pins and other site updates.
  • You shows your notifications from when other users interact with your pins.
  • Messages pulls up your messages with other Pinterest users.

Clicking your profile picture pulls up a drop-down menu with options to go to your profile to see all your boards and pins.

You can access your settings, billing, ads support and the platform’s Help page, and to log out of your account here.

So what exactly are pins and boards?

Well, in simple terms, pins are the content you share on Pinterest, and boards are how you organize that content.

Sort of like visual bookmarks but, before you can start pinning anything, you need to create your boards.

Interacting with other Pinterest users
pinterest engaging

Pinterest is, unlike other social networks, much more about saving and sharing content than it is about interacting with other users.

But it’s still is a social network, and like any other social network, Pinterest does give users ways to connect with other people.

Repinning and using group boards are a few ways to interact with other users, but there are other methods as well.

Liking a pin is the easiest way to interact with another Pinterest user and save a pin for later, if you don’t have time to pin it right away.

Simply hover over the pin you want to like and click the heart-shaped button.

As with favoriting a tweet on Twitter or liking a Facebook post, this will notify that user, and you can access your liked posts from the “Likes” tab on your profile page.

You can also add comments to other users’ pins.

To do so, click on the pin you want to comment on.

This will pull up a larger window with the pin and more information about it, especially if it’s a rich pin.

Under the pin, you will see a comment box where you can type in and share what you want to say.

Sending pins:
You can also send pins you want to share with other users or non-Pinterest users, even by hovering over pins and clicking the send button.

A box will pop up that allows you to search for other Pinterest users by username, or type in an email address to mail the pin to.

You can also find friends from other social networks to send pins to as well.

Tagging users: Just like on Twitter, you can tag users by using the @ symbol on Pinterest.

When you are writing a description for your pin or adding a comment to someone else’s pin, just type in the @ symbol and the username of the person you want to tag, and they will be notified.

You can also send private messages to other Pinterest users by clicking the Messages option in the notifications box at the top of the page.

Simply select “New message,” type in the user you want to talk to, and hit “Next.”

This will open a small chat window at the bottom of your screen where you can drag and drop pins and send instant messages.

Use these features to promote other brands.

Build your brand by engaging with the community by repinning, commenting on and liking other pins.

By tagging other users in your pins’ descriptions will be good way to reach out, too.

Using Pinterest as a Marketing Tool

Pinterest can be used as a social networking tool to promote your business.

It is meant to be a little informal compared to other available forms of marketing.

Pinterest allows businesses to create pages aimed at promoting their companies online.

Such pages can serve as a virtual storefront.

Such as, in one case study of a fashion website, users visiting from Pinterest spent $180 compared to $85 spent from users coming from Facebook.

These users spent less time on the company’s website, choosing instead to browse from the company’s pinboard.

Further, brand studies have continued to show Pinterest is more effective at driving sales than other forms of social media.

In 2013, Pinterest introduced a new tool called Rich Pins to enhance the customer experience when browsing through pins made by companies.

Pinterest Business pages can include various data, topics and information such as prices of products, ratings of movies or ingredients for recipes.

Using Pinterest as a Perfect Media Strategy

You can start a business page with Pinterest as a part of your media strategy initiative to generate new opportunities to connect with your customers and other communities with shared interests.

It has the potential to generate substantial revenue and attract heavy traffic in the long run.

Promoting Business through Pinterest
pinterest for business

Strategies for Digital marketing

  • Building boards that get noticed, drive traffic, and convert fans into customers
  • Creating your Pinterest community through high-engagement activities, contests, social media outreach, and smart pinning strategies

Ease of Marketing

  • Creating a marketing campaign becomes easy and attractive.
  • Selling the content to a target audience is crucial and Pinterest is good at that.

Advertising on Pinterest

Pinterest recently launched Promoted Pins, a paid advertising option for businesses.

So far available only in the United States, this option allows you to pay to promote your best pins.

In doing so, you can target specific audiences, choose to pay for either pin engagement or visits to your website, and track how your ads are performing.

To access Promoted Pins, you will have to sign up for the wait list.

For more information and to sign up, go to Pinterest’s business page.

Pinterest analytics
pinterest analytics

To access your Pinterest analytics page, simply click Analytics at the top of the page.

This will pull up a drop-down menu with three options:
Overview, Profile and Audience.

When you select Overview, you will be taken to a dashboard where you can see several boxes containing statistics about your profile, audience and more.

In one box, you can see data on your profile’s average daily impressions and viewers; and in another, you can see your average monthly viewers and average monthly engagements.

You can click More in either of these boxes to see graphs of all your data.

Selecting Profile or Audience will take you directly to this data as well.

Below those boxes, you will see data on how many impressions your pins are receiving.

Through Pinterest analytics you can learn valuable things about your audience demographics, like gender, location and other interests, what devices visitors to your page are using, along with what your most popular pins are.

You can learn more about navigating and understanding your analytics data here

Pinterest vs. Other Social Platforms

Pinterest is based on photos.

People love to know what they are looking at.

It’s easier to shop, love, like, hate, in short, make an opinion on, something that you can see.

The design of the site is visually appealing.

It is engaging in a way that other social platforms haven’t been.

Pinterest has a clean user interface, uncluttered by ads or noise.

The user interface is easy, manageable, and clean.

Pinterest can be used as an effective tool for interaction with prospective customers.

These tips should help you start your Pinterest Marketing.

So, tell me, which tip do you find the most useful in Pinterest Marketing?

Let me know your tips if you want to share them.

Pinterest Marketing: How To Get Pinterest Followers (3 STEPS!)

Here is a great article to read on: 12 Most Strategic Ways to Use Pinterest for Marketing

Read my latest blog on: Social Media Marketing Strategy for Facebook

(NOTE: if you want to follow my personal formula to building irresistible brand in the network marketing business and making it unnecessary to pitch randomly people on Facebook, family and friends ever again? PLUS you will discover our Automatic Downline Builder Program. Click Here for INSTANT ACCESS)
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Copyright 2016 Maria Barina Live
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About Maria Barina

Maria Barina is a mother and grandmother who worked for the NYC Board of Education as Laboratory Specialist Bio/GS for 26yrs till the age of 56. Her husband, after 37 of marriage, passed away from Lung Cancer. She came to myEmpirePRO to seek guidance on how to get freedom that an online business can provide. Freedom to her is being able to do what she wants, when she wants to and to show others they can do the same to. Since she done that she is able to do this by working anywhere she goes and became a mobile-prenuer

2 thoughts on “Social Media Marketing Strategy on Pinterest

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