Social Media Marketing Strategy on Reddit

Using social media marketing strategy on Reddit.

In this post I’m going to cover a few of the options for marketing on Reddit, along with some of the things you will need to watch out for if you don’t want to be eaten alive.

What is Reddit?

For the uninitiated among you, I apologize in advance.

If you are just discovering Reddit for the first time, then prepare to lose at least two hours of your daily life browsing this digital treasure trove.

Probably more if we’re being honest.

It’s ridiculously addictive.

Self-styled as ‘the front page of the internet’, Reddit is a massive forum-style site where people can ask questions or post external content that other users can then rate and comment on.

And it really does feel like the front page of the internet in terms of the freshness of the content.

I guarantee at least one story you have seen on the home page of a major news site in the last week or so will have appeared on Reddit first.

The Karma system

Content lives and dies by the Karma system on Reddit.

Users can ‘upvote’ or ‘downvote’ posts and that post will then be ranked on the site accordingly.

The more upvotes something receives the more visible it will be.

But timing also impacts the visibility of a post.

To keep the content fresh, newer posts require fewer upvotes in order to secure a high position on the site.


Here’s a picture of the homepage, which features the top-performing posts across all subreddits, which I will cover in more detail below.

You can see the voting buttons on the left of each post, along with the Karma score.

Reditt Karma Score


If we look at that same screenshot again, this time I have marked the subreddit in which each post was submitted.


Effectively they are categories, but in the case of Reddit they are much more than that.

Subreddits are individual communities, and all of them have their own unique tone, their own set of rules and appreciate different types of content and conversation.

Marketing on Reddit: the options

Now you know what Reddit is and how it works.

Let’s see what your options are for marketing on Reddit.

The important thing to understand is that the Reddit community is extremely intolerant of self-serving marketing crap of any kind.

This might make you wonder what the point of this post is.

But that’s exactly why I like the idea of Reddit as a marketing channel.

It actually forces marketers to think about how they can provide genuine value to the audience, which can only ever be a good thing.

Find a relevant subreddit

Reddit can seem like a bit of a mess at first glance, but when you get your head around subreddits it all makes sense and becomes much easier to navigate to the content you are interested in.

If a hobby, interest or industry exists, you can bet there’s a subreddit for it.

They are usually with an active and highly engaged community attached.

To go directly to a subreddit you just type

If you don’t know the name of the subreddit you want…

You can begin your Reddit marketing adventure by searching for one related to your business.

But choose carefully, because not all subreddits are created equal.

Let’s say I have a health blog and I regularly post about the latest news.

If I search for ‘health news’ on Reddit I get the following results:

Subreddit Results

As you can see there are a few options, all of which are relevant to a health blog.

But the top result has by far the highest traffic so out of these options this is the one I would put my time and effort into.

The problem with the above option, however, is that anything you post is very likely to get lost in the noise.

Personally I think it’s better to aim for a smaller but more engaged community.

In the example below you can see I searched for ‘health food’ and got different results.

reddit health food

The second option, /r/Vegetarianism, still has over 15,000 subscribers so I know there is plenty of potential traffic.

But I am much more likely to be heard among that crowd than the 32,735 in /r/HealthyFood.

Join the conversation

The other thing that attracts me to /r/Vegetarianism is the text in the description about ‘vegetarian and vegan lifestyle and diet.’

reddit health food

Self posts are essentially text posts that don’t link to any external content.

This means you have to create something specifically for the subreddit rather than linking to a pre-existing blog post or piece of content.

But it also means this subreddit is ready and willing to read genuinely useful information or interesting ideas from somebody, and if you are an expert in that particular field then you have got a real opportunity to be part of the conversation.

Why is this valuable if you can’t link to your own site?

Think of it as PR, but instead of having to persuade editors to publish your ‘expert’s opinion piece’ the audience decides whether it’s worthy of being seen.

Do an AMA

AMA stands for ‘Ask Me Anything’, and they are one of the most popular features on Reddit.

Effectively it’s a Q&A session where Redditors do the grilling.

Again the Karma system comes into play here as the best questions and answers get voted to the top.

The most popular subreddit for this is /r/IAmA.

Reddit IamA

/r/IAmA tends to feature people who are of high interest to the masses, such as celebrities or directors of household name brands that have been in the media spotlight recently for whatever reason.

But if you have a genuinely intriguing story that relates to your business and is relevant to current events, people may still be interested.

A new invention that answers a widely discussed problem might be an example of this.

Failing that you could aim lower and look to do an AMA within a specific subreddit.

Some of them, like /r/books below, are very receptive to these types of posts.

Reddit IamA

Conclusion: give to the community and you might get something back

Reddit is all about the community feel, and as a marketer your only real option beside paying for ads is to join the conversation and become part of that community.

People will simply not accept being sold or promoted to on this site, and you will likely end up getting banned from subreddits and potentially doing damage to your brand.

If you are genuinely interested in, and knowledgeable about, what is happening in your industry, then you can have some really valuable conversations on this site that could potentially put you and your brand on the map.

But be warned:

Marketing speak will not be tolerated here.

Honest, interesting, informative content only.

And personally I think that’s a good thing. 

These tips should help you start your Reddit Marketing.

So, tell me, which tip do you find the most useful in Reddit Marketing?

Let me know your tips if you want to share them.

Here is a great article to read on: Reddit Marketing 101: How To Drive INSANE Traffic With Reddit!
Read my latest blog on: Social Media Marketing Strategy on Twitter

(NOTE: if you want to follow my personal formula to building irresistible brand in the network marketing business and making it unnecessary to pitch randomly people on Facebook, family and friends ever again? PLUS you will discover our Automatic Downline Builder Program. Click Here for INSTANT ACCESS)
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About Maria Barina

Maria Barina is a mother and grandmother who worked for the NYC Board of Education as Laboratory Specialist Bio/GS for 26yrs till the age of 56. Her husband, after 37 of marriage, passed away from Lung Cancer. She came to myEmpirePRO to seek guidance on how to get freedom that an online business can provide. Freedom to her is being able to do what she wants, when she wants to and to show others they can do the same to. Since she done that she is able to do this by working anywhere she goes and became a mobile-prenuer

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