Tips and Tricks on Content Curation Blogging

Here are some tips and tricks for blogging with content curation.

I hope you find this as useful as I do for using on blogging techniques.

Align your content curation with your social media strategy

Everything begins with your social media strategy, even content curation.

Content curation is a powerful content marketing tool, but it only has value if you are strategically doing so to help you achieve a business objective.

What are you trying to achieve with your content curation?

Thought leadership, brand awareness, influencer outreach and/or lead generation?

Content curation can help with all of these, but without understanding your specific objectives first, you will never understand the ROI of your efforts and will also be unable to optimize them further.

Identify what matters to your audience

Identify what matters to your audience

You have to know what type of content will appeal to your audience.

Start your content curation strategy by finding what matters to your audience and developing sharing rules around that.

Create an internal database of curation sources

Now that you have reconfirmed what matters to your audience.

It is time to create a database of curation sources that will serve a variety of purposes, from allowing your content curation to become a team effort, to being able to measure which sources of content provide the biggest business value to your curation efforts.

When creating such a list of sources, think in terms of fleshing it out with the following and developing a truly holistic approach to your daily content curation efforts:

  • URLs of industry associations, partners, and customers
  • Blogs and social media accounts of thought leaders, companies executives, partners, and customers
  • Newsletters from industry associations, partners, and customers
  • A list of keywords to use for web alerts as well as to directly search in social media
  • RSS fields of any or all of the above

You do not have to include all of the above sources in your content curation efforts.

But by organizing your efforts around business names, people names, and keywords, over time you will find the right combination of sources that work for each type of company/people/keyword and will be able to optimize your efforts.

  1. Include content curation as part of your employee advocacy efforts

One thing about employee advocacy is that, with the advent of social selling, content is needed to bridge the gap between marketing and sales.

Most businesses will need to curate content not just for their own marketing, but also for their employees as well.

Businesses ahead of the curve in their employee advocacy programs already realize this and they have opened up their programs to allow employees to contribute content to their social media program through curation.

This can give you another powerful source of content outside of the internal database outlined above that is provided to you without having to extend any effort.

Share reputable content and add value

If you share content that is not reputable, it could backfire and cause negative PR.

As you look for content to share, evaluate its authority and trustworthiness by looking for an author biography, sources for statistics, and content that is well written.

When you share content, take an extra minute to call out why you find this content interesting or important.

By adding value to shared content, you build brand trust and authority while demonstrating thought leadership.

Play the headline game

Play the headline game

Distill your shared content down to its emotional essence and come up with several unique and compelling headlines that will generate interest.

Then, try sharing the story using your headlines and determine which headline generates the most click-throughs.

After a few weeks or months of doing this, you will have an idea of what type of headline generates curiosity in your audience and you will be able to replicate what is working to get more click-throughs with less effort.

This intelligence will also pay dividend for the headlines of your own content.

Take advantage of trending keywords and hashtags

Many folks share content without taking the extra step of keyword optimizing it.

But if you want to get more attention to your website or blog when curating content, you must use SEO tactics.

Use keyword tools like Market Samurai to identify trending keywords, and then tailor your post and headlines to be keyword-rich.

The same approach works equally well for utilizing trending and popular hashtags in your content curation when you publish.

Use the right tools

In order to scale your content curation, choosing the right tools will be invaluable.

There is an entire jungle of tools out there.

Incorporate guest blogs

In addition to curating thoughtful content from around the web, accept guest posts on your blog.

This can be a great way to offer new and interesting content from the best of the web bloggers while also targeting your niche.

When done well, guest blogging benefits all sides and can be an important part of your content curation strategy.

When niche bloggers with their own following do a guest post for your blog as part of a guest blogging program, they will share and promote it to their audience.

This gets you more eyeballs on your blog, and increases your ROI while highlighting your authority and network to your own audience.

Make use of lists and roundups

When you share great content regularly, your audience will naturally grow.

One downside of this is that new audience members may miss some of the amazing content you shared before you came onto their radar.

Use roundup posts to share old content by topic, or try list posts like your “5 best” tips or favorite apps.

This way, you can continue to get mileage out of the great content you have already created and shared while making the most of your expertise.

Measure and optimize your efforts

Measure and optimize your efforts

To ensure your content curation efforts are paying off, just like anything else in social media, you need to measure and optimize your efforts.

As you continue in your efforts, you are bound to find that certain authors and subjects do better than others do.

Use this insight to help you get more out of your content curation.

Do not stop there at measuring just for improving your content curation game.

Smart businesses use content curation as a way to test the waters for not only content that helps them reach their audience, but also feedback that they can loop back into their own content curation.

FREE TIP: 2 Tools to Help You Find, Curate and Create Unique Content
Here is a great article to read on: 6 Powerful Tips to Effective Content Curation

Read my latest blog on: Tips and Strategies on Having a Better Blog

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About Maria Barina

Maria Barina is a mother and grandmother who worked for the NYC Board of Education as Laboratory Specialist Bio/GS for 26yrs till the age of 56. Her husband, after 37 of marriage, passed away from Lung Cancer. She came to myEmpirePRO to seek guidance on how to get freedom that an online business can provide. Freedom to her is being able to do what she wants, when she wants to and to show others they can do the same to. Since she done that she is able to do this by working anywhere she goes and became a mobile-prenuer

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