Tips And Tricks on Content Marketing

Here are some tips and tricks on content marketing

Dreading being in the content marketing rut, we have all been there.

Everyone has experienced content marketing fatigue at one point or another.

Sometimes it feels like no matter how hard you try you can’t quite seem to:

  • Create enough content
  • Get the engagement you need
  • Find interesting ways to innovate

Don’t worry, you are not alone.

If only there were a list of tips that you could reference from time to time when you need a content marketing pick me up.

Well, look at what we have here!

Keep these tips and tricks for your content marketing handy for whenever you need help.

Want to Make Your Blog More Impactful?
Blog More Impactful

  • Stand for something specific

      Being focused and opinionated attracts attention.

      It builds authority and credibility.

  • Human recognition
    .  
    Curate responses to opinions into content that recognizes contributors.
    .  
  • Know your audience
    .  

    Understand how your blog readers prefer to discover, consume and act on content.
    .  
  • Look beyond yourself for blog topics and writing
    .  
    Connect with your community for inspiration and crowd source topics through analysis of blog engagement.
    .  
  • Review the content type and buying cycle
    .
    What is to be accomplished?
    .  
    Who is it for and where in the buying cycle does the focus need to be?
    .  
  • Examine your objective
    .  
    The individual pieces of content need to match the objective of the content marketing strategy as a whole.
    .  
  • Make your audience feel something
    .  
    Many resources specialize in photography that expresses specific emotions, but the image must mesh with the overall content message.

Experiencing Writer’s Block?
Experiencing Writer’s Block

  • Draft first
    .  
    If you are having trouble creating an outline, do your draft first, then reverse engineer the outline.
    .  
  • Be conversational
    .  
    Write as if you are having a conversation with an old friend.
    .  
    Write the way that you would talk, maybe even exaggerate the tone.
    .  
  • Forget perfection
    .  
    When you are stuck trying to write perfection, turn off your inner editor and just write garbage..  
    .  
    Try even typing with your eyes closed so that you are not tempted to edit.Then look at it and edit and refine it until it’s worth showing.
    .  
  • Find an ideal time
    .  
    Everyone’s brain works in different ways.
    .
    Find the time of day that works best for you to be creative with your copywriting.

      Try to set aside a time slot each day to focus on writing.  

Not Sure How to Repurpose Existing Content?
Repurpose Existing Content

  • Repurposing basics
    .  
    Customize and deconstruct.
    .  
    Take an eBook and structure it to be industry specific so you can create different versions for distinctive industries.
    .  
  • Make lists
    .  
    Collect disparate resources relevant to your target audiences and rank them.
    .  
  • Interview famous and soon to be famous, industry leaders
    .  

    Create a library of quotes for social shares to a specific audience.

      Use tips and quotes to create an infographic.

  • Capture live or recorded content aka “Live blogging”
    .  
    Find events offline or online, live or recorded that contain content and influencers relevant to your target audience.

Struggling with Your Influencer Marketing Strategy?
Influencer Marketing Strategy

  • Defining influence
    .  
    Take into account their ability and willingness to affect action and not just achievement of high fan, friend and follower counts.
    .  
  • Don’t get distracted
    .  
    Don’t be blinded by the prospect of fame by association.
    .  
    Popular influencers won’t necessarily create positive effects for brand marketing and PR goals.
    .  
  • Validate influencers
    .

    Narrow down a short list of influencers by finding correlations across multiple influencer discovery tools and then validating through manual inspection of their work.
    .  
  • Share a game plan
    .
    Provide examples of a thought leader who is already speaking to your target audience.
    .
    Share steps for how you might attract, engage and partner with those influencers.
    .
  • Be the expert
    .
    Help your boss and constituents understand what influencer marketing is and isn’t.
    .
  • Be mindful of results
    .
    Focusing on social shares vs click throughs and actions creates fuzzy influencer results..

Need to Weave More Storytelling into Your Content?
Storytelling into Your Content

  • Develop and advance the narrative
    .
    Strong brand stories are told through anecdotes, strung together to advance the narrative.
    .
  • Customer-centric value 

      Use statistics & percentages.

      Try sharing customer feedback directly.

  • Address human needs
    .
    B2B content should elevate the product or service to address the human needs of the audience.
    .
  • Visualize the message
    .
    Convey emotion through visual stimulation, and use a variety of visual elements such as videos, infographics, memes, comics, SlideShares and quotes.

Need more eyeballs to your content?
more eyeballs to your content

  • Regularly promote your blog content to your email subscribers as a way of driving traffic and increasing social shares.
    .  
  • Focus most of your content marketing efforts on helping your target market solve key problems.
    .
    This is a far more effective strategy than constantly creating and pushing sales-based content.
    .
  • Syndicate your content to reach a new audience and drive traffic to your site.
    .  
  • Write long-form content of 1,200+ words to improve your search engine rankings and traffic.
    .  
  • Incorporate infographics into your content strategy.
    .
    B2B marketers report an increase in the effectiveness of industry infographics this year over last.
    .
  • Use your content to gently move visitors to the next stage of the buying cycle.
    .  
  • Try out social ads as a way to amplify your social media content and drive more traffic to your blog posts.
    .  
  • Promote your paid products or services within your free infoproducts.
    .
    Such as, visitors download a free eBook on the 10 best ways to find new clients.
    .
    At the end of the book, provide a call to action to purchase paid business coaching services.
    .
  • Create a free industry survey using Google Forms, and then ask your audience to participate.
    .
    Create a report with the findings, and then promote it to your website visitors and social media followers as an opt-in incentive.
    .
  • The key to getting traction for your content is knowing exactly what your audience wants to hear/read/see.
    .  
    Use a tool like BuzzSumo to find content that has already proven popular in your industry.

Hopefully this list provides you with some inspiration when you are struggling to make your content marketing program shine. 

What have you found works best for you when you are in a content marketing rut?

Content Marketing Advice and Tips On Strategy

Here is a great article to read on: 50 Content Marketing Tips to Maximize Traffic, Leads, and Sales

Read my latest blog on: How to Blog With Content Curation

(NOTE: if you want to follow my personal formula to building irresistible brand in the network marketing business and making it unnecessary to pitch randomly people on Facebook, family and friends ever again? PLUS you will discover our Automatic Downline Builder Program. Click Here for INSTANT ACCESS)Automatic Downline Builder Banner

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About Maria Barina

Maria Barina is a mother and grandmother who worked for the NYC Board of Education as Laboratory Specialist Bio/GS for 26yrs till the age of 56. Her husband, after 37 of marriage, passed away from Lung Cancer. She came to myEmpirePRO to seek guidance on how to get freedom that an online business can provide. Freedom to her is being able to do what she wants, when she wants to and to show others they can do the same to. Since she done that she is able to do this by working anywhere she goes and became a mobile-prenuer

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